Save less than $1 a year!
I don’t understand it when places offer minuscule discounts on multi-year subscsription purchages. Here are some examples:
Flickr: 1 year = $24.95. 2 years = $47.99. Savings = $1.91 or $0.96/year. Woohoo!
Network Solutions: 1 year = $34.99. 2 years = $29.99. Savings = $5 or $2.50/year. I’m rich.
I would guess that the same principles that say pricing something at $34.99 instead of $35.00 will generate more sales are at work here. Some people aren’t really looking at the actual savings. But still, how does the prospect of saving less than a dollar a year provide an incentive for me to basically double my out-of-pocket expenses right now?
If people are still falling for these Jedi-marketing tricks, I wouldn’t be too quick to jump on the bandwagon that the internet is making smarter consumers.
August 14th, 2005 at 10:40 pm
Hahah, I agree. That stuff drives me bonkers. I think alot of it IS psychological though.