Piracy is good. Even for the bottom line.
Sunday, May 15th, 2005Via Slashdot:
How Battlestar Galactica Killed TV: “Don Melanson writes ‘Following up on the MPAA going after torrent sites, you may be interested in Mindjack’s latest feature - Piracy is Good? How Battlestar Galactica Killed Broadcast TV by Mark Pesce. It includes a post-script written in reponse to the recent Torrent site shutdowns.’ From the article: ‘While you might assume the SciFi Channel saw a significant drop-off in viewership as a result of this piracy, it appears to have had the reverse effect: the series is so good that the few tens of thousands of people who watched downloaded versions told their friends to tune in on January 14th, and see for themselves. From its premiere, Battlestar Galactica has been the most popular program ever to air on the SciFi Channel, and its audiences have only grown throughout the first series. Piracy made it possible for ‘word-of-mouth’ to spread about Battlestar Galactica.’”
This is how it works, people. Just like when bands let people tape and freely trade their music. Ever heard of the Grateful Dead? Phish? Dave Matthews Band? All of them owe their success in part to embracing this sort open trade. They knew that the more people that heard their music the more people would like, and thus buy, their music.
The other part? Quality product. Yeah, that’s the hard part.



