Oh, Zeldman. What are you thinking?
Thursday, January 29th, 2004Let me preface this by saying that I am, generally, a fan of Zeldman. I love his book, and he has done much to make the world of the wide web better for web users (and developers, especially) now and in the future.
Also, let me say that I also know that my site sucks, and the navigation is among the worst of its problems. So, I also know bad design when I see it, even when I’m the designer.
So, all that said, Zeldman has finally lost it. Today he spends 350 words discussing the revamping of his so-called “Essentials” page. This is a page that contains select entries in his heretofore venerable weblog that are particularly useful, popular, or possibly ones that he just likes the best. He then points out that his chosen and lone access point to this page is a small “contextual” (Contextual? Really? Hardly.) text link at the bottom of the home page.
Let me see. Where do I begin?
He justifies not putting a new item in the main navigation for this page with “one more nav button would be one too many, and clutter does not promote clarity.” Agreed. However, does hiding what I would argue to be one of the more useful links on the entire site at the bottom of a sometimes very lengthy page promote clarity - or usability - or good sense in the slightest?
He continues. “Some links demand to live in primary navigation.” Like the one entitled “glam” that brings the user to his inexplicable ramblings? I, like most others, I would imagine, read zeldman.com to be wowed by great examples of design with web standards, to hear the latest news and happenings in the world of forward-thinking web design, and other related topics. How many people are “demanding” to read your idea of a good short story, Jeffrey? Check your stats. Tell me.
At the very least, a link to these “essentials” should be in his secondary navigation. However, this doesn’t make as much sense as putting it the main navigation, I would argue. To me this page certainly is more related to the overall subject matter of the site than the other links in the main navigation.
Speaking of which, the other two links in the main navigation — one a link to a promo page for his book, the other a link to archived web projects, the most recent one from the year 2000! — hardly “demand” to be included in the main navigation more than a link to “entries a few readers may value” — the Essentials page.
Where’s the logic? Where’s the user-focused design? Where has our Zeldman gone?!
I think you get my point. I am annoyed by what I see as an egregious oversight in site useability. Why would a designer confine access to the most valuable and useful posts on a weblog (if that’s what his site is) in a text link placed on a portion of a page a very small fraction of people are likely to find and an even smaller portion are likely to click on even if they do find it?
If this link is so unimportant as to not warrant a place in any navigation, why, pray tell, is it important enough to warrant an entire post? I guess without this post, no one would even know the link is even there, so at least the post about the link is useful even if the actual link itself is not.



