Maybe don’t worry so much about “going viral,” and put more energy into the depth and value of what you’re putting out there.
There’s a lesson here that transcends religious doctrine. Modern professional culture encourages collaboration through instant communication and globalized networks. But Luther’s legacy as one of history’s most influential thinkers shows us that there are certain epic projects — such as the systematic rethinking of foundational dogmas — that require time to mature and space to germinate before they are safe for universal exposure. Without that window, they die.
Via Nobody listened to Luther at first. That’s why he succeeded. – The Washington Post